Brandgility for Hotels and Resorts
Simplify brand compliance and accelerate marketing approvals
Deliver consistent, compliant marketing across properties and channels
The hospitality industry requires meticulous attention to brand consistency and compliance across diverse locations. To maintain a cohesive brand image, ensuring uniformity in marketing campaigns, both centrally and locally.
With brand asset management support like Brandgility, hotels and resorts can securely manage and distribute brand assets empowering teams across multiple properties to create compliant, localized assets with ease. The Brandgility marketing portal enables distributed teams to make swift adjustments to materials, ensuring that every brochure, menu, flyer, or digital banner adheres to your brand guidelines.
Key benefits for Hotels and Resorts:
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Brand Compliance at Scale
Maintain strict brand guidelines across all creative assets, ensuring a unified brand presence.
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Faster Approvals
Streamline approval workflows to accelerate campaign launches, even when coordinating across different regions and time zones.
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Customisable
No-Code Templates
Enable non-technical staff at individual properties to localize marketing materials while staying on brand.
Global and Local Campaign Management
Coordinate marketing efforts across multiple locations, ensuring consistency from headquarters to individual properties.
Teams that benefit from the Brandgility Self-service Collateral Portal
Who Benefits from the Brandgility Self-Service Collateral Portal
Human Resources Teams
HR professionals can leverage Brandgility to produce and tailor materials such as employee handbooks, training guides, and recruitment brochures. With easy-to-use tools that require no design expertise, HR can quickly generate on-brand content, ensuring consistency in internal and external communications.
Sales Teams
Sales representatives can use the portal to customize sales collateral like brochures and presentations for specific client needs. This ability to adapt materials on the fly helps maintain branding while delivering personalized content that enhances sales effectiveness.
General Management
Property managers can independently and quickly create localized marketing materials and announcements. This ensures timely, location-specific communications that still adhere to the brand’s overall guidelines, empowering properties to be agile and responsive.
Marketing Teams
The marketing department benefits from streamlined campaign development, using pre-approved templates to produce promotional materials quickly. This reduces the burden on central design resources while ensuring all output aligns with broader marketing strategies and brand standards.
Features ensuring consistency, compliance, and simplicity
At the heart of Brandgility’s effectiveness are no-code smart templates. These templates are designed to be accessible to all users, removing the need for technical skills or design training. This centralization allows every team to contribute to content creation while maintaining the brand's integrity.
Guided editing features further simplify the customization process, providing clear instructions that help users make appropriate edits without deviating from brand guidelines. This feature ensures that even those without a design background can produce high-quality, consistent materials.
Brandgility also includes a robust review and approval process, essential for maintaining compliance across all materials. Each piece of collateral is reviewed to ensure it meets internal and external standards before it is finalized. This process is particularly crucial in the hospitality industry, where maintaining a consistent brand image is vital.
Empowering the workforce and ensuring compliance
By eliminating the need for design or coding expertise, Brandgility empowers employees across the organization to actively engage in content creation. This accessibility boosts productivity and allows for faster production of materials, enabling teams to respond quickly to various business needs.
The built-in approvals process provides a safety net, ensuring that all materials are checked for compliance with branding standards. This not only preserves the brand’s professional image but also mitigates the risk of distributing non-compliant content.
With Brandgility, your hotel or resort can build trust through consistent, compliant branding while improving the efficiency of your marketing operations.
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