Glossary of terms

BAM stands for Brand Asset Management. It is a specialized form of digital asset management (DAM) that focuses specifically on managing, storing, and distributing the assets related to a brand. BAM systems are designed to ensure that an organization's brand is represented consistently and accurately across all marketing and communication channels.

Brand assets are the elements that collectively represent a company's brand identity and help to distinguish it from its competitors. These assets are crucial for creating a consistent brand experience and can include a variety of visual, auditory, and other sensory components.

Brand guidelines, also known as brand standards or style guides, are a set of rules and specifications that explain how a company's brand should be represented. They serve as a manual for ensuring consistency in the use of brand elements across various mediums and platforms.

Creative Automation refers to the use of technology to automate the design and production of digital marketing materials, such as advertisements, social media posts, banners, and more. This approach leverages software and algorithms to streamline and scale the creative process, particularly for repetitive or format-specific tasks.

"No-code" refers to a type of software development that allows people to create applications and digital workflows without the need to write traditional computer code. This approach is designed to make technology development more accessible to individuals who do not have a background in coding or software development.

Sales and marketing collateral refers to the various materials used by businesses to support the sales and marketing of their products or services. These materials are designed to communicate key information about the company's offerings and to persuade potential customers to make a purchase or engage with the brand.

Smart templates refer to advanced, customizable templates that automatically adjust and adapt content based on specific rules or user inputs. These templates go beyond the basic functionality of standard templates by incorporating intelligent features that enhance efficiency, accuracy, and customization.