Templating

What is Templating?

Templating refers to the creation and use of pre-designed layouts or frameworks to produce consistent, on-brand content quickly without specific design qualifications or skills. Often associated with marketing and design functions, templating ensures brand consistency while enabling wider teams across large or distributed workforces to customize materials quickly for various needs, such as social media posts, advertisements, presentations, or email campaigns.

Key Features of Templating

• Pre-Designed Layouts

  Templates are structured with placeholders for text, images, and other elements, providing a consistent framework while allowing content customization.

• Brand Compliance

  Templating allows users to automatically factor in brand guidelines such as logos, fonts, and color schemes to ensure all marketing and sales materials adhere to brand standards.

• Customization Options

  Users can adapt templates for specific purposes, such as localizing content for regional markets or personalizing messages while staying on-brand.

• Time-Saving Efficiency

  Templating eliminates the need to start the content production process from scratch, enabling faster content creation and quicker campaign rollouts.

• Integration with Tools

  Many templating systems integrate or are built into design software, Digital Asset Management (DAM), and Brand Asset Management (BAM) platforms, streamlining workflows and making templating more accessible.

Benefits of Templating

• Brand Consistency

  Templating ensures uniformity across all marketing materials, reinforcing brand identity and instilling trust in audiences.

• Increased Productivity

  By providing ready-to-use templates, teams can focus on other strategic initiatives rather than spending lots of time on back-and-forth edits for new layout creation.

• Collaboration and Scalability

  Templates facilitate collaboration between teams and make it easy to scale content production across departments, locations and sub-brands.

• Cost-Effectiveness

  Reusable templates reduce the need for repeated design work, saving time and resources.

Conclusion

Templating is a powerful tool for marketing teams looking to maintain brand consistency and accelerate content creation. Platforms like Brandgility enhance templating by offering dynamic customization capabilities within a Brand Asset Management (BAM) system, enabling teams to create localized, on-brand materials quickly and efficiently.